Short Form Content
Every second counts.
It’s about more than the views.
Creating connections by the second, my work aims to spark emotion, conversation, and genuine relationships between creators and the audiences they serve.
@wallieluu
North Face Mountain Jacket 35th Anniversary
687k
917
A celebration of the North Face Mountain Jacket’s 35th anniversary, the video’s success directly led to the North Face casting influencer Wallie Luu and other featured enthusiasts in an social media anniversary campaign inspired by our content.
Shot and edited. Posted on Instagram and TikTok.
@wallieluu
2025 NYC North Face Meetup
37.8k
101
Created for Wallie Luu’s NYC North Face Meetup with around 100 attendees. This video highlights attendee outfits and why they love their North Face gear.
Shot and edited. Posted on Instagram and TikTok.
37.4k
Jan 2025
2.9k
909
April 2025
14k
@wallieluu
2025 NYC North Face Nuptse Meetup
337k
435
Content for Wallie Luu’s NYC North Face Nuptse Meetup bringing in around 125 attendees, the video highlights why new yorkers love the jacket.
Shot and edited. Posted on Instagram and TikTok.
Jan 2026
19.9k
7.6k
@wallieluu
2025 Winter Warz Meetup
19.7k
71
Hosted by @no.idea.is.original, Wallie Luu reported at the Winter Warz Meetup capturing attendees outfits and discussing favorite winter gear pieces.
1.1k
416
Feb 2025
@wallieluu
Jan 2025
North Face Mountain Jacket 35th Anniversary
A celebration of the North Face Mountain Jacket’s 35th anniversary, the video’s success directly led to the North Face casting influencer Wallie Luu and other featured enthusiasts in an social media anniversary campaign inspired by our content.
Shot and edited. Posted on Instagram and TikTok.
@wallieluu
April 2025
2025 NYC North Face Meetup
Created for Wallie Luu’s NYC North Face Meetup with around 100 attendees. This video highlights attendee outfits and why they love their North Face gear.
Shot and edited. Posted on Instagram and TikTok.
@wallieluu
Jan 2026
2025 NYC North Face Nuptse Meetup
Content for Wallie Luu’s NYC North Face Nuptse Meetup bringing in around 125 attendees, the video highlights why new yorkers love the jacket.
Shot and edited. Posted on Instagram and TikTok.
@wallieluu
Feb 2025
Hosted by @no.idea.is.original, Wallie Luu reported at the Winter Warz Meetup capturing attendees outfits and discussing favorite winter gear pieces.